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Milk Makeup Watermelon Brightening Serum

Milk Makeup Watermelon Brightening Serum Review

Milk Makeup to me is the ultimate “cool girl” brand. And while that is completely on the opposite end of my vibe, I do appreciate the uniqueness and novelty of their products. Case in point is their new launch (it’s not so new anymore lol) – the Milk Makeup Watermelon Brightening Serum. Let’s go through the motions of reviewing each aspect of this product.

Milk Makeup Watermelon Brightening Serum

Milk Makeup Watermelon Brightening Serum : Packaging

If you’ve seen other Milk Makeup products, then this packaging will be familiar to you. The solid serum is housed in a thick plastic cylindrical tube. Kind of like a stick deodorant where you roll the bottom of the stick and product is pushed upwards. The packaging is, by design, one of the easiest to travel with. The solid format means that you don’t have to worry about TSA ransacking your luggage. And the plastic means that you don’t have to worry about finding your serum bottle shattered to pieces when you land to your destination.

Milk Makeup Watermelon Brightening Serum : Price

This serum retails for $36 and you get 1.2 oz of product in it. Typical serums and serum bottles have 1.0 oz in them, so the amount of product you get for the price is actually really good. And as far as serums go, I don’t find that this is expensive at all. In fact, I feel like it’s on the moderate (or even a little affordable) end of the spectrum when we talk about serums. Of course, if the product is bad, even $5 is a waste of money. But we’ll get to the performance of it in a second. This is sold at both Sephora and Milk Makeup’s website. 

Milk Makeup Watermelon Brightening Serum : Key Ingredients

Some of the key ingredients and claims according to the product marketing are pasted below:


Swiss garden cress sprout extract helps brighten by reducing the appearance of dark spots for a more even skin tone.


Watermelon fruit extract hydrates delivers an immediate blast of hydration that lasts all day, while vitamins A, C, and E help fight against free-radicals. The formula goes directly from stick to skin, meaning no wasted product on your palms.


Matrixyl, a biomimetic peptide complex, helps skin appear smoother by improving its elasticity.

Milk Makeup Watermelon Brightening Serum

Milk Makeup Watermelon Brightening Serum : Product Performance and My Thoughts

So, getting down to the nitty gritty. As the name suggests, it’s mainly supposed to be a brightening serum. Let me start with my entire experience. I’ve been using this for a good 6+ weeks. So I’ve definitely gotten a thorough experience with the product. As you may know if you watch my insta stories, testing time is a big deal to me. One of my biggest pet peeves is when people alter and filter swatches and when people don’t test things out for a good amount of time. Which is basically 70% of insta lol. Snarkiness aside. I have been using this mainly in the mornings. To me, this has somehow become my morning serum. I am always late and always in a rush to get to the office. So this serum is so easy to reach for because it’s in a stick. I just swipe it all over my face, pat a little bit and I’m good to go. This has no spreadability – so don’t expect what you get from your typical fluid serums. I LOVE that this can be directly swiped on the skin. No product running down my fingers, no product being wasted in the hands or a cotton pad or any other faff like that. This product gets a huge A+ in the convenience factor.

Scent wise, even though this product says watermelon, it doesn’t actually smell like watermelons or anything else really. Which is fantastic. No scent is better than a boatload of artificial fragrance additives.

So what did it do for my skin? From my experience of using it, I have realized that this is not a brightening serum. For me. I have not noticed any significant brightening effects to the skin. If they are happening, they are happening on such a minute level that I really can’t tell. So what does it do? Well, what it DOES do is hydrate, moisturize and mainly, PLUMP up the skin. I wasn’t expecting this to be a plumping serum. But surprisingly, I find that this kind of plumps and softens the skin. It wears very well under makeup, so again, in the mornings, this is usually on constant rotation for me. I struggle heavily with both dry and dehydrated skin. When I wear this (I go on with moisturizer and sunscreen on top), my skin doesn’t feel half as dry as it sometimes does. And usually I find that my dryness can be severely exacerbated with makeup, but with this serum, I don’t find that to be the case. No pilling issues either. I don’t think the plumpness is a long term, reverse the signs of aging kind of effect. It is more of a ‘use daily or regularly to see effects’ kind of a serum.

So while it didn’t do what I was expecting it to do, I am not disappointed either. I will take my plump skin from wherever I get it. What I do wish it had was more of a cooling effect. I don’t find this to be as cooling as I was expecting it to be. In the mornings, when I’m dragging my legs and feeling kinda puffy, I need something cool to depuff the face. Then again, I’m sure that’s easily remedied by sticking this in the fridge for a few minutes before application. I am not recommending storing this in the fridge though.

For people who are concerned about the hygiene factor of rubbing the stick on your face – keep in mind that you should be cleaning your skin before this and then putting the serum on. So really, this only always goes on cleansed skin and no hygiene issues should crop up from that.

While I say that this does hydrate and moisturize, I should also mention that this does feel a little heavy and sticky. This is NOT a lightweight serum by any means. I’m okay with it because like I said, I have dry skin. So when I put makeup on (or even if I don’t), everything kind of balances out. I really don’t think people with oily skin are going to get any benefits from this serum.

Would I repurchase this? Umm, I really can’t say at this point. Earlier I said that $36 for a serum is really not bad at all. But $36 for a serum that really only provides one benefit can get a little pricey. I will figure out and update in a future empties post if I would repurchase, but for now, I’m just going to enjoy it in my routine.

Milk Makeup Watermelon Brightening Serum


Milk Makeup Watermelon Brightening Serum : Quick Pros and Cons


  1. Hydrating/moisturizing
  2. Plumping
  3. Softening
  4. No pilling
  5. Good under makeup. Works well as a base
  6. Convenient – stick format, solid, travel friendly
  7. Good packaging
  8. No irritation or breakouts from it


  1. Not brightening
  2. Sticky/heavy
  3. Slightly pricey for no brightening effects
  4. Not cooling enough
  5. Not a whole host of skincare benefits

In summary, I would say the Milk Makeup Watermelon Brightening serum is a 3/5 kind of a serum. It’s not a serum for you if you have a few things, skin concerns that you’d like corrected. This is not an “active” serum, it’s more of a “maintenance” serum if you know what I mean. If you’re looking for a travel friendly, quick and easy daily serum this might be for you. If you’re looking to correct dark spots, pigmentation or any other thing, this is not going to be for you.

Have you guys tried it? Do you have similar experiences? And if you haven’t, have you been intrigued by this product? Let a girl know 😉

As always, thank you SO much for taking the time out to come visit the post. Hope you are all doing well and wonderful.

Stay beautiful,


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Neha • June 23, 2018

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