Milk Makeup Kush Mascara Review : HIGH Hopes?
I would try to tell you some excuse about why I haven’t blogged, but really, there’s no reason. Blog just took a backseat and Instagram rode shotgun. Sooo, let us do a comeback with a pretty hyped up launch – the Milk Makeup Kush Mascara. If you have been circling the beauty grams lately, then you know all about this new and innovative mascara. And that’s the first thing I wanna say – in a market so saturated, where things like mascaras are more readily available than french fries in America, Milk Makeup definitely managed to bring out a unique touch.
Milk Makeup Kush Mascara : An Introduction
The Kush mascara is a fully vegan volumizing mascara packed with conditioning CBD-rich cannabis oil and thickening heart-shaped fibers.
So a lot of mascaras use Beeswax as a common binder – so that your mascara formula slurry can be mixed and whipped nicely. The downside is, the inclusion of beeswax makes the product non-vegan. And with the shift in the beauty industry these days to go fully vegan, Milk Makeup decided to do something different. They researched cannabis oil and its benefits and introduced that as the binder.
Is CBD Oil Beneficial?
There’s a lot of supportive evidence on the use of CBD oil for several medical conditions including as a pain treatment, therapeutic treatment etc. One study even suggests that CBD oil has great potential as a topical anti-acne treatment in the future. However, besides the obvious fact that it’s an oil and by nature oils lubricate or ‘condition’ things, my preliminary search did not yield any results that attribute CBD oil with any specific conditioning benefits. It’s like saying, any other oil with similar viscosity could have been used as a binding agent? So the use of CBD oil may have been more of a marketing ploy in order to aid it’s launch on 4/20. However, as I mentioned before, I appreciate their efforts to up the mascara game.
The packaging of this is not going to be everyone’s cup of tea. It is a very heavy feeling metallic packaging. Some people will say it’s luxe, some people will say it’s too bulky. Regardless, the packaging to me is decent, it looks okay. It’s not the prettiest thing I’ve seen. In fact, I think the L’Oreal Lash Paradise has a much prettier packaging. I don’t care about it’s weight. I can take any one of my several other mascaras if I need for travelling.
The Kush Mascara retails for $24.00 and is available at Sephora and Milk Makeup’s website. Also, Milk Makeup has done a fantastic job of describing the product and giving as much info as possible on their page, so definitely head there to get any of your questions answered and read more about the product.
After getting all the formalities out of the way, let’s get to business.
- Brush – I do not like this brush. It is way too big. It holds way too much product maybe because the formula is very very veryyy WET. Inevitably, you run the high risk of smearing the mascara at least a little on the eyelids. You have to wipe the excess product off somehow before you use it and that to me, is unacceptable because I hate wasting product.
- Formula: Like I said, this is a very WET formula. One of the biggest cons of this product is that it takes forever to dry on the lashes due to how wet the formula is. I don’t have that kinda time to wait around for my mascara to dry in the morning when I am getting ready to go to work. And even if I did have time, I just wouldn’t want to.
- Volume: This mascara gives me very little volume. Not the kinda volume I like my mascaras to give me. And their bold claims about how this will give major volume are completely false through my experience.
- Length: This does give a very good lengthening effect to the lashes.
- Separation: Technically, if you go in with a light hand, this gives really nice separation and a sort of wispy look. However, because the formula is so wet and so much of it comes out, if you don’t work with it properly and take a lot of the excess off, it can get clumpy in 0.5 seconds. So it’s something you have to accommodate for. Which again, I don’t like.
- Longevity: This mascara flakes very bad! I mean noticeably bad. Because this isn’t a very heavily volumizing mascara, I thought maybe I should wear it to office. Because you know how volumizing mascaras can weigh your lashes down and make you all sleepy. This doesn’t do that. But then again, I can’t wear it to work because it flakes really bad. So by 2 pm, I’d be lucky if I didn’t notice any flakes. But by 4 pm, I will have definitely gotten flakes all over my under eye area even when I don’t put this mascara on my bottom lashes. However, this does hold a curl pretty well, at least on my lashes.
- Removal: The surprising thing about this mascara is how difficult it is to remove. On a couple instances, I’ve found residue on my eye the next morning. I’m not sure why this formula is so ‘un-long lasting’ yet so hard to remove at the same time.
- Saving Grace: So obviously you’ve gathered by now that I really don’t like this mascara. However, since I have it and it’s already opened, the only way I think to use it is on no makeup days where if it flakes, I can just flick it away from my under eyes. And also, this formula is too wet right now. Maybe if I wait for a few days and then revisit it, the formula will have dried out a little bit and hopefully then it’ll be more usable for me. Like I said, I hate to waste product, so I will have to find a way to use it.
I received this mascara complimentary from Influenster for testing. However, as you can tell, I really didn’t like it. The Milk Makeup Kush Mascara didn’t meet my HIGH hopes. Overall, I would rate this mascara 2/5. If you would like to know, my favorite mascara of all time is the L’Oreal Lash Paradise. I’ve done a full in depth review of that mascara too so you can check out the post and kinda compare the two mascaras.
Okay guys! That pretty much sums up what I have to say about the KUSH Mascara. If you’ve had experiences with this mascara, please do let me know. I haven’t actually read too many reviews on this mascara, so I’d like to start a convo. Other than that, hope you are all doing well and thank you for taking the time to read.
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